The Kremlin switches messages at will to its advantage, climbing inside everything: European right-wing nationalists are seduced with an anti-EU message; the Far Left is co-opted with tales of fighting US hegemony; US religious conservatives are convinced by the Kremlin’s fight against homosexuality. And the result is an array of voices, working away at global audiences from different angles, producing a cumulative echo chamber of Kremlin support, all broadcast on RT.

Peter Pomerantsev, Nothing Is True and Everything Is Possible: The Surreal Heart of the New Russia (New York: PublicAffairs, 2014), act 3, last section.