The title of this blog entry comes from a statement Cathy Marshall makes in “Do Tags Work?" The article takes a critical look at the value of tagging, that next big thing of social and other media on the internet, where one can find much hyperbole about the wisdom of crowds. While we know how to tag for our own use, we are much worse at it as a collective. To make this point she looks at how people tagged their photographs of a mosaic bull upon whose testicles one can spin for good luck.

This informative and amusing read is in TEKKA, a hypertext magazine that is usually priced out of my range at $50 per year, but which is now free for a couple months.