Another editorial project is nearing completion. Waiting for the page proofs now for Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness, ed. Jan Logemann, Gary Cross, and Ingo Köhler (New York: Palgrave Macmillan, 2019).
If military service had become a rite of passage for young men in much of Europe well before the mutual slaughter began in the summer of 1914, neither its ubiquity nor its meaning to those it embraced were foregone conclusions. To be sure, the fundamental challenge offered by the declaration of the levée en masse in revolutionary France in 1793 represented an important first step, as did monarchical Prussia’s turn in 1813 to the near-general conscription of those men considered young and fit enough to join the fight. Indeed, Prussia’s response to the Napoleonic challenge intertwined military service, citizenship, and manhood in the gendered construction of a nation at war that bore a striking resemblance to those ideals manifest in the mobilizations of 1914. Nonetheless, near-universal manhood conscription took many more decades to predominate on the continent, (never mind the United Kingdom, which did not resort to it until 1916).