Another editorial project is nearing completion. Waiting for the page proofs now for Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness, ed. Jan Logemann, Gary Cross, and Ingo Köhler (New York: Palgrave Macmillan, 2019).
One evening after work recently, I was half-starved and wanted something I could cook quickly. I saw some packaged gnocchi in the cupboard, made by De Cecco, which I thought would fit the bill, until I started reading the directions. Unfortunately, these were quite long, and they mentioned all kinds of ingredients not in the package, so I gave up. I didn’t want a detailed recipe. I just wanted to know how to cook the gnocchi. A few days later, while editing an English translation of a book about Italians and food in the modern era, I learned something that made me go back to the gnocchi.1
I recently reviewed an interesting anthropological study by
Milena Veenis entitled Material Fantasies: Expectations of the Western Consumer World among East Germans (Amsterdam: Amsterdam University Press in cooperation with the Foundation for the History of Technology, 2012) for the Dutch Tijdschrift voor Sociale en Economische Geschiedenis (Journal of Social and Economic History). The two-page review is in English and is openly available on the web at https://www.tseg.nl/articles/abstract/10.18352/tseg.301/.
Since I began my editing job a little over a year ago, I have begun learning a little about a lot of history that I had previously never experienced. While my editing has included a variety of smaller projects as diverse as the interests of the institute’s fellows and recent alumni, my main area of responsibility is editing a new series on consumption history. Two volumes are under contract, and a third will be very soon, but I’ve been forcing myself to sit on my hands and not go into details here until things are actually published.
Meanwhile, I have begun to wonder how I might integrate what I’m learning about modern consumer societies into my teaching. Connections sometimes come up spontaneously in class, but maybe I could do something more meaningful. Well, in the past I have used Emile Zola’s Au Bonheur des Dames (aka The Ladies’ Paradise), which I first encountered as a teaching assistant for Sandra Horvath-Peterson. And next fall I will use Uta Poiger’s Jazz, Rock, and Rebels: Cold War Politics and American Culture in a Divided Germany in a survey of modern Germany. But how could I approach the issue more systematically (when I am able to make some time for reflection)